{"product_id":"i-am-proud-hair-proud-super-hydrating-360ml-shampoo","title":"I Am Proud Hair Proud Super Hydrating 360ml Shampoo","description":"\u003cp\u003eRestore moisture, softness and healthy-looking shine with \u003cstrong\u003eI Am Proud Hair Proud Super Hydrating Shampoo 360ml\u003c\/strong\u003e, a nourishing cleanser created for normal to dry hair. Designed to cleanse without leaving the hair feeling excessively stripped, this hydrating shampoo removes everyday impurities, excess oil and product build-up while helping dry-feeling strands maintain a smoother, softer and more manageable finish.\u003c\/p\u003e \u003cp\u003eThe moisture-boosting formula is enriched with \u003cstrong\u003ehyaluronic acid, jojoba oil and argan oil\u003c\/strong\u003e, combining effective cleansing with targeted nourishment. Hyaluronic acid helps attract and retain moisture around the hair fibre, supporting a hydrated and supple appearance. This makes the shampoo particularly suitable for hair that feels rough, dry or difficult to detangle after washing.\u003c\/p\u003e \u003cp\u003eJojoba oil helps condition the hair and smooth the surface of each strand, improving softness and manageability without creating an overly heavy finish. Argan oil provides additional nourishment for dry-feeling mid-lengths and ends, helping to reduce the appearance of dullness while promoting natural-looking shine. Glycerin provides further moisture support, helping the hair feel refreshed, hydrated and comfortable after cleansing.\u003c\/p\u003e \u003cp\u003eWith regular use, Hair Proud Super Hydrating Shampoo helps improve the feel of dehydrated hair, leaving it looking healthier and easier to manage. Its rich lather thoroughly cleanses the scalp and lengths while supporting the hair’s moisture balance. The formula is ideal for normal to dry hair, including strands that appear dull, feel coarse or become easily tangled.\u003c\/p\u003e \u003cp\u003eThis shampoo is \u003cstrong\u003ecolour safe\u003c\/strong\u003e, making it suitable for maintaining a cleansing routine without compromising the appearance of colour-treated hair. It is also formulated without SLES, SLS, silicones, parabens, drying alcohol or phthalates. The vegan formula is PETA approved, offering a conscious choice for anyone looking to build a moisture-focused haircare routine.\u003c\/p\u003e \u003cp\u003ePackaged in a generous 360ml bottle, I Am Proud Hair Proud Super Hydrating Shampoo is suitable for regular use and pairs perfectly with the Hair Proud Super Hydrating Conditioner for enhanced softness, nourishment and manageability.\u003c\/p\u003e \u003ch2\u003eFeatured Ingredients\u003c\/h2\u003e \u003cp\u003e\u003cstrong\u003eHyaluronic Acid:\u003c\/strong\u003e A moisture-binding ingredient that helps attract and retain hydration around the hair fibre, supporting softer, smoother and more supple-looking strands.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eJojoba Seed Oil:\u003c\/strong\u003e Helps condition dry-feeling hair, smooth rough texture and improve manageability without weighing the hair down.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eArgan Kernel Oil:\u003c\/strong\u003e Rich in nourishing lipids that help soften the mid-lengths and ends while enhancing healthy-looking shine.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eGlycerin:\u003c\/strong\u003e A moisture-attracting humectant that helps support hydration and prevents the hair from feeling overly dry after cleansing.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eVitamin E:\u003c\/strong\u003e Provides conditioning and antioxidant benefits, helping the hair appear smoother, softer and healthier.\u003c\/p\u003e \u003ch2\u003eHow to Use\u003c\/h2\u003e \u003cp\u003eMassage the shampoo into damp hair and scalp, working it into a lather. Rinse thoroughly and repeat if required. Follow with Hair Proud Super Hydrating Conditioner for the best results. Avoid contact with the eyes. If contact occurs, rinse immediately with water.\u003c\/p\u003e","brand":"Scent Warehouse","offers":[{"title":"Default Title","offer_id":54489742639442,"sku":"10058177","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/9078\/3570\/files\/627321bd-15a8-482b-9e2f-4c3ddca78633.jpg?v=1788268734","url":"https:\/\/scentwarehouse.co.uk\/products\/i-am-proud-hair-proud-super-hydrating-360ml-shampoo","provider":"Scent Warehouse","version":"1.0","type":"link"}