{"product_id":"i-am-proud-skin-proud-face-melt-gentle-hydrating-70g-cleansing-balm","title":"I Am Proud Skin Proud Face Melt Gentle Hydrating 70g Cleansing Balm","description":"\u003cp\u003eMelt away makeup, SPF and daily impurities with \u003cstrong\u003eI Am Proud Skin Proud Face Melt Gentle Hydrating 70g Cleansing Balm\u003c\/strong\u003e, a nourishing cleansing balm designed to leave skin feeling clean, soft and comfortably hydrated. Perfect as the first step in an evening skincare routine, this balm helps dissolve surface build-up without leaving the complexion feeling stripped or tight.\u003c\/p\u003e \u003cp\u003eThe rich balm texture melts beautifully into the skin, helping to break down makeup, sunscreen, excess oil and everyday residue. As it warms on contact, the formula transforms into a silky cleansing layer that glides smoothly across the face, making it ideal for a gentle massage cleanse. Once rinsed away, skin feels refreshed, smooth and cared for, making \u003cstrong\u003eSkin Proud Face Melt Gentle Hydrating Cleansing Balm\u003c\/strong\u003e a great choice for those who want effective cleansing with a soft, moisturising finish.\u003c\/p\u003e \u003cp\u003eFormulated with a \u003cstrong\u003eHyaluronic Hydrating Complex\u003c\/strong\u003e, this cleansing balm helps support skin hydration while cleansing. \u003cstrong\u003eSodium Hyaluronate\u003c\/strong\u003e, a form of hyaluronic acid, helps the skin feel plump and moisturised, while \u003cstrong\u003eCeramide NP\u003c\/strong\u003e supports the skin’s moisture barrier. This makes the balm especially suitable for skin that feels dry, tight or in need of extra comfort after cleansing.\u003c\/p\u003e \u003cp\u003eThe formula is enriched with a nourishing blend of skin-conditioning oils and butters, including \u003cstrong\u003eSunflower Seed Oil, Shea Butter, Coconut Oil, Argan Oil, Olive Fruit Oil, Rice Bran Oil\u003c\/strong\u003e and \u003cstrong\u003eRosehip Fruit Oil\u003c\/strong\u003e. These ingredients help soften the skin and support a smoother, more supple feel. \u003cstrong\u003eTocopheryl Acetate\u003c\/strong\u003e, a form of Vitamin E, adds antioxidant care, helping the skin feel protected and nourished.\u003c\/p\u003e \u003cp\u003eDespite its moisturising feel, the balm is designed to rinse away comfortably, making it suitable for use as part of a double-cleansing routine. Use it first to remove makeup and SPF, then follow with a water-based cleanser if desired. It is also ideal for days when your skin needs a more comforting cleanse than a traditional foaming wash.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eGentle hydrating cleansing balm\u003cbr\u003eHelps melt away makeup, SPF and daily impurities\u003cbr\u003eFormulated with a Hyaluronic Hydrating Complex\u003cbr\u003eContains Sodium Hyaluronate for moisture support\u003cbr\u003eIncludes Ceramide NP to help support the skin barrier\u003cbr\u003eEnriched with Sunflower, Coconut, Argan, Olive, Rice Bran and Rosehip oils\u003cbr\u003eContains Shea Butter to soften and nourish the skin\u003cbr\u003eLeaves skin feeling smooth, clean and comfortable\u003cbr\u003eIdeal as the first step in a double-cleansing routine\u003cbr\u003e70g jar, suitable for regular cleansing use\u003c\/p\u003e \u003cp\u003eTo use, scoop a small amount of \u003cstrong\u003eI Am Proud Skin Proud Face Melt Gentle Hydrating 70g Cleansing Balm\u003c\/strong\u003e and massage onto dry skin using gentle circular motions. Focus on areas with makeup, sunscreen or excess oil. Add a little warm water to help loosen the balm, then rinse thoroughly or remove with a damp cloth. Follow with your usual cleanser, toner, serum and moisturiser.\u003c\/p\u003e \u003cp\u003eAvoid direct contact with the eyes. If contact occurs, rinse thoroughly with warm water. Discontinue use if irritation occurs..\u003c\/p\u003e \u003cp\u003eRefresh your cleansing routine with \u003cstrong\u003eI Am Proud Skin Proud Face Melt Gentle Hydrating Cleansing Balm\u003c\/strong\u003e, a soft, nourishing balm cleanser created to leave skin feeling clean, hydrated and beautifully smooth.\u003c\/p\u003e","brand":"Scent Warehouse","offers":[{"title":"Default Title","offer_id":54427102118226,"sku":"10059520","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1026\/9078\/3570\/files\/cd9c653b-f6ab-48a1-9f85-7bdef684d5c6.jpg?v=1787928511","url":"https:\/\/scentwarehouse.co.uk\/products\/i-am-proud-skin-proud-face-melt-gentle-hydrating-70g-cleansing-balm","provider":"Scent Warehouse","version":"1.0","type":"link"}