I Am Proud Hair Proud Hydrate & Nourish Pre Cleanse 200ml Hair Mask

Prepare dry, thirsty hair for wash day with I Am Proud Hair Proud Hydrate & Nourish Clean & Strong Pre-Cleanse Hair Mask 200ml, a moisture-locking pre-shampoo treatment created for normal to dry hair. Applied before cleansing, this nourishing mask helps loosen unwanted product build-up while surrounding individual strands with moisture, nutrients and conditioning care. Hair is left feeling protected, primed and ready for shampooing, with improved softness and a healthier-looking shine.

The formula is designed to make the cleansing process feel less drying for hair that is already dehydrated or difficult to manage. Used as the first step in a haircare routine, it helps replenish moisture before shampoo is applied, reducing the rough, stripped feeling that dry lengths can sometimes experience after washing. Its rich conditioning texture coats the hair from root to tip, helping smooth the strands, improve flexibility and make the hair easier to detangle.

A blend of biotin, amino acids and Kakadu plum extract supports the treatment’s strengthening and hydrating benefits. Biotin helps condition the hair and contributes to a healthier-looking appearance, while an extensive amino acid complex helps support the hair fibre and improve the feel of weak, rough or stressed strands. Kakadu plum, a natural source of vitamin C, provides antioxidant care and helps promote a brighter, more radiant-looking finish.

The mask also contains multiple moisture-supporting ingredients, including glycerin, urea, sodium PCA and sodium lactate. These hydration actives help attract and retain moisture, leaving dry hair feeling softer and more supple. Squalane adds lightweight emollient care, helping smooth the hair’s surface and reduce the feeling of dryness without creating an excessively greasy or heavy finish.

Hair Proud Clean & Strong Pre-Cleanse Hair Mask is ideal for hair affected by dryness, dullness, frequent styling or product build-up. It can be used for a quick five-to-ten-minute moisture boost before shampooing or as a more intensive leave-in treatment when the hair feels particularly dehydrated. With regular use, it helps hair feel smoother, more manageable and better protected during the cleansing process.

The colour-safe formula is free from SLES, SLS, silicones, parabens, drying alcohol and phthalates. It is also vegan, cruelty free and PETA approved, making it a suitable choice for anyone seeking a more conscious hydrating hair treatment. The 200ml tube is partly made from post-consumer recycled plastic and can be recycled where local facilities allow.

Key Benefits

This hydrating pre-shampoo hair mask helps loosen unwanted product build-up while locking moisture into normal to dry hair. It conditions and primes the strands before cleansing, supports stronger and smoother-feeling hair, improves softness and manageability, and helps enhance healthy-looking shine.

Featured Ingredients

Biotin: Helps condition the strands and supports the appearance of stronger, healthier-looking hair.

Kakadu Plum Extract: A naturally rich source of vitamin C that provides antioxidant care and helps enhance the hair’s healthy-looking radiance.

Amino Acid Complex: Includes conditioning amino acids such as arginine, glycine, alanine, serine and valine to help support the hair fibre, improve smoothness and maintain moisture.

Squalane: Provides lightweight nourishment, helping to soften dry strands and smooth the hair’s surface.

Glycerin, Urea, Sodium PCA and Sodium Lactate: A blend of moisture-supporting ingredients that helps attract and retain hydration for softer, more supple hair.

How to Use

Apply the mask to dry hair before shampooing, distributing it evenly through the lengths and ends. Leave it on for five to ten minutes, then rinse thoroughly and follow with shampoo and conditioner. For very dehydrated hair, the brand recommends using it as a deluxe leave-in treatment..