I Am Proud Hair Proud Revive & Repair 360ml Shampoo

Cleanse, strengthen and revive stressed strands with I Am Proud Hair Proud Revive & Repair Shampoo 360ml, a daily shampoo developed for damaged and treated hair. Designed to refresh both the hair and scalp, this restorative cleanser removes everyday impurities, excess oil and styling residue while helping weakened lengths feel smoother, stronger and easier to manage. It is an ideal choice for hair that has become dry, fragile or prone to breakage through regular colouring, heat styling or other treatments.

At the centre of the formula is a vitamin and protein repair complex, combined with niacinamide to support the look and feel of compromised hair. The shampoo helps condition and smooth the hair cuticle, reducing the rough texture that can make damaged strands appear dull or feel difficult to detangle. By supporting stronger-feeling hair and helping to minimise breakage caused by styling damage, it also promotes improved length retention, allowing the hair to reach its maximum potential length.

Hydrolysed wheat protein is a key part of the repair-focused formula. Its smaller protein fragments help coat and condition the hair fibre, improving the temporary feel of weak or porous areas and helping strands appear smoother and more resilient. Panthenol, also known as provitamin B5, attracts and retains moisture while supporting softness, flexibility and healthy-looking shine. Niacinamide, a form of vitamin B3, complements the formula by helping care for the scalp and supporting a healthier-looking foundation for the hair.

Although created with damaged hair in mind, Hair Proud Revive & Repair Shampoo is suitable for regular cleansing. It works into a lather on damp hair and rinses away thoroughly, leaving the scalp refreshed without coating the lengths in silicone. The result is clean, revived hair that feels conditioned rather than weighed down and is better prepared for the next step in a strengthening haircare routine.

The colour-safe formula is free from silicone, parabens, drying alcohol and phthalates. It is also vegan and PETA approved. The 360ml bottle is made with 30% post-consumer recycled HDPE, while both the bottle and cap are recyclable after rinsing, subject to local recycling facilities.

Key Benefits

Hair Proud Revive & Repair Shampoo deeply cleanses the hair and scalp while helping condition, strengthen and smooth damaged lengths. It is designed to reduce breakage associated with styling damage, improve the feel of rough or weakened strands and support better length retention. The shampoo is especially suited to damaged, colour-treated and frequently styled hair that needs a restorative yet practical daily cleansing step.

Featured Ingredients

Niacinamide: A form of vitamin B3 that helps care for the scalp and supports stronger, healthier-looking hair as part of the repair-focused formula.

Hydrolysed Wheat Protein: Helps coat and condition weakened areas of the hair fibre, supporting a smoother texture, improved resilience and reduced breakage.

Panthenol: Also known as provitamin B5, this moisture-binding ingredient helps soften the hair, improve flexibility and enhance healthy-looking shine.

Aloe Vera Leaf Juice: Provides lightweight hydration and helps leave the hair and scalp feeling conditioned and comfortable.

Glycerin: A humectant that attracts moisture, helping prevent damaged strands from feeling excessively dry after cleansing.

How to Use

Massage the shampoo into damp hair and scalp, then work it into a lather. Rinse thoroughly and repeat if required. For the best results, follow with I Am Proud Hair Proud Revive & Repair Conditioner. Avoid contact with the eyes. If contact occurs, rinse immediately with water.