I Am Proud Hair Proud Super Hydrating 360ml Conditioner

Give dry, thirsty hair a nourishing moisture boost with I Am Proud Hair Proud Super Hydrating Conditioner 360ml, a rich yet lightweight daily conditioner created for normal to dry hair. Designed to deliver intensive hydration without leaving the strands feeling excessively heavy, this moisturising formula helps soften rough lengths, improve manageability and leave the hair looking smooth, healthy and naturally glossy.

The deeply conditioning formula combines hyaluronic acid, jojoba oil and argan oil to replenish moisture and care for hair that feels dry, dull or difficult to detangle. It coats the strands with conditioning ingredients that help smooth the hair’s surface, reduce the feeling of roughness and make combing easier after washing. The result is hair that feels softer, more supple and better prepared for styling.

Hyaluronic acid, present in the formula as sodium hyaluronate, is known for its moisture-binding properties. It helps support hydration around the hair fibre, making it a useful ingredient for dry-feeling strands that lack softness and flexibility. Jojoba oil provides lightweight nourishment and helps condition the mid-lengths and ends, while argan oil supports a smoother texture and enhances healthy-looking shine.

The formula also features moisture-supporting glycerin and sodium PCA. These humectant ingredients help attract and retain moisture, complementing the conditioner’s hydrating benefits. Vitamin E provides additional conditioning and antioxidant support, helping the hair maintain a soft, polished appearance.

Suitable for everyday or regular use, Hair Proud Super Hydrating Conditioner is ideal for normal to dry hair, including lengths that feel coarse, tangled, dehydrated or stressed by frequent styling. It can also be left on for slightly longer when the hair requires a more intensive conditioning treatment. Despite its rich texture, the conditioner is formulated to leave the hair feeling lightweight rather than overloaded.

This colour-safe conditioner is made without parabens, drying alcohol or phthalates. It is also vegan and PETA approved, making it a suitable choice for anyone seeking a more conscious addition to their haircare routine. For a complete moisture-focused routine, use it after Hair Proud Super Hydrating Shampoo.

Key Benefits

Hair Proud Super Hydrating Conditioner intensely nourishes and hydrates normal to dry hair while helping to improve softness, smoothness and manageability. It supports easier detangling, conditions rough-feeling lengths and helps restore a healthier-looking shine. The rich formula is suitable for regular use and can be left on longer when particularly dry or damaged-feeling hair needs extra conditioning.

Featured Ingredients

Hyaluronic Acid: Helps attract and retain moisture around the hair fibre, supporting softer, more hydrated and supple-feeling strands.

Jojoba Seed Oil: Provides lightweight conditioning to help smooth dry hair, improve manageability and soften rough-feeling lengths.

Argan Kernel Oil: Nourishes the mid-lengths and ends while helping enhance smoothness and natural-looking shine.

Glycerin: A moisture-attracting humectant that helps support hydration and prevents the hair from feeling overly dry.

Sodium PCA: Helps maintain moisture and contributes to a softer, more conditioned finish.

Vitamin E: Provides antioxidant and conditioning support to help hair look smooth, polished and healthy.

How to Use

After shampooing, apply the conditioner generously to wet hair, working it through from the scalp to the ends. Leave it on for a few minutes, then rinse thoroughly. For heavily damaged or particularly dry-feeling hair, leave the conditioner on for longer before rinsing. For the best results, use with Hair Proud Super Hydrating Shampoo.