I Am Proud Hair Proud Super Hydrating 60ml Shampoo

Cleanse dry, thirsty strands while supporting their moisture balance with I Am Proud Hair Proud Super Hydrating Shampoo 60ml. Created for normal to dry hair, this deeply hydrating shampoo removes everyday impurities, excess oil and styling residue while helping the hair feel nourished, refreshed and comfortably clean. Its compact 60ml size is ideal for holidays, overnight stays, gym bags or discovering the formula before investing in the full-sized bottle.

The moisture-focused formula is enriched with hyaluronic acid, jojoba oil and argan oil, combining effective cleansing with lightweight nourishment. It works into a lather across damp hair and scalp, helping to wash away build-up without leaving dry lengths feeling unnecessarily rough or heavily stripped. After rinsing, the hair feels cleaner, softer and easier to manage, with a healthier-looking, hydrated finish.

Hyaluronic acid is known for its moisture-binding properties. In this shampoo, it helps support hydration around the hair fibre, making it particularly beneficial for strands that feel dry, dull or less flexible. By helping the hair maintain moisture, it contributes to a smoother, softer appearance and can make freshly washed lengths feel more manageable.

Jojoba oil provides lightweight conditioning care that helps smooth rough-feeling strands without creating an excessively oily or weighed-down finish. Its nourishing properties are especially helpful for dry mid-lengths and ends that often become tangled after washing. Argan oil complements the formula by replenishing the feel of dry hair, enhancing softness and promoting healthy-looking shine.

Suitable for regular cleansing, Hair Proud Super Hydrating Shampoo is ideal for normal to dry hair as well as lengths affected by dehydration, dullness, rough texture or reduced manageability. The formula helps improve the hair’s moisture balance while preparing it for conditioner, making it an effective first step in a hydration-focused haircare routine.

The shampoo is colour safe, allowing it to cleanse colour-treated hair while helping maintain a soft and nourished feel. It is also vegan and PETA approved. The formula is made without SLES, SLS, silicone, parabens, drying alcohol or phthalates, making it suitable for those looking to avoid these commonly excluded ingredients.

For the best results, follow with Hair Proud Super Hydrating Conditioner. Together, the shampoo and conditioner help cleanse, hydrate and soften dry-feeling hair while supporting easier detangling and a smoother finish.

Key Benefits

I Am Proud Hair Proud Super Hydrating Shampoo gently yet effectively cleanses normal to dry hair while helping replenish moisture. It supports softer, smoother and healthier-looking strands, improves the feel of rough or dehydrated lengths and helps make the hair easier to detangle. The portable 60ml bottle is perfectly sized for travel, weekends away and hand luggage.

Featured Ingredients

Hyaluronic Acid: A moisture-binding ingredient that helps support hydration around the hair fibre, leaving dry strands feeling softer and more supple.

Jojoba Oil: Provides lightweight nourishment that helps condition the hair, smooth rough texture and improve manageability.

Argan Oil: Helps replenish dry-feeling mid-lengths and ends while enhancing softness and natural-looking shine.

How to Use

Massage the shampoo into damp hair and scalp, then work it into a lather. Rinse thoroughly and repeat if required. Follow with Hair Proud Super Hydrating Conditioner for a complete moisture-boosting routine.