I Am Proud Skin Proud Face Melt Gentle Hydrating 70g Cleansing Balm

Melt away makeup, SPF and daily impurities with I Am Proud Skin Proud Face Melt Gentle Hydrating 70g Cleansing Balm, a nourishing cleansing balm designed to leave skin feeling clean, soft and comfortably hydrated. Perfect as the first step in an evening skincare routine, this balm helps dissolve surface build-up without leaving the complexion feeling stripped or tight.

The rich balm texture melts beautifully into the skin, helping to break down makeup, sunscreen, excess oil and everyday residue. As it warms on contact, the formula transforms into a silky cleansing layer that glides smoothly across the face, making it ideal for a gentle massage cleanse. Once rinsed away, skin feels refreshed, smooth and cared for, making Skin Proud Face Melt Gentle Hydrating Cleansing Balm a great choice for those who want effective cleansing with a soft, moisturising finish.

Formulated with a Hyaluronic Hydrating Complex, this cleansing balm helps support skin hydration while cleansing. Sodium Hyaluronate, a form of hyaluronic acid, helps the skin feel plump and moisturised, while Ceramide NP supports the skin’s moisture barrier. This makes the balm especially suitable for skin that feels dry, tight or in need of extra comfort after cleansing.

The formula is enriched with a nourishing blend of skin-conditioning oils and butters, including Sunflower Seed Oil, Shea Butter, Coconut Oil, Argan Oil, Olive Fruit Oil, Rice Bran Oil and Rosehip Fruit Oil. These ingredients help soften the skin and support a smoother, more supple feel. Tocopheryl Acetate, a form of Vitamin E, adds antioxidant care, helping the skin feel protected and nourished.

Despite its moisturising feel, the balm is designed to rinse away comfortably, making it suitable for use as part of a double-cleansing routine. Use it first to remove makeup and SPF, then follow with a water-based cleanser if desired. It is also ideal for days when your skin needs a more comforting cleanse than a traditional foaming wash.

Key Features:

Gentle hydrating cleansing balm
Helps melt away makeup, SPF and daily impurities
Formulated with a Hyaluronic Hydrating Complex
Contains Sodium Hyaluronate for moisture support
Includes Ceramide NP to help support the skin barrier
Enriched with Sunflower, Coconut, Argan, Olive, Rice Bran and Rosehip oils
Contains Shea Butter to soften and nourish the skin
Leaves skin feeling smooth, clean and comfortable
Ideal as the first step in a double-cleansing routine
70g jar, suitable for regular cleansing use

To use, scoop a small amount of I Am Proud Skin Proud Face Melt Gentle Hydrating 70g Cleansing Balm and massage onto dry skin using gentle circular motions. Focus on areas with makeup, sunscreen or excess oil. Add a little warm water to help loosen the balm, then rinse thoroughly or remove with a damp cloth. Follow with your usual cleanser, toner, serum and moisturiser.

Avoid direct contact with the eyes. If contact occurs, rinse thoroughly with warm water. Discontinue use if irritation occurs..

Refresh your cleansing routine with I Am Proud Skin Proud Face Melt Gentle Hydrating Cleansing Balm, a soft, nourishing balm cleanser created to leave skin feeling clean, hydrated and beautifully smooth.